- Cellar Door Fest 2018 brings record crowds to the Adelaide Convention Centre, 2 – 4 March, illustrating a continued strong appetite for Adelaide’s favourite food, wine, beer and spirits festival
- New features including the Emerging Winemakers Zone, DIY Workshops and Women in Wine master classes prove popular additions to the 2018 festival program
- Adelaide Convention Centre teams with Hot 100 Wines to launch a special winter wine event, 29 – 30 June
ADELAIDE, South Australia (9 March, 2018) – Cellar Door Fest has reaffirmed its status as Adelaide’s favourite food, wine, beer and spirits festival for the eighth consecutive year, with more than 10,000 guests flocking to the event at the Convention Centre this past weekend (2-4 March). Despite this year’s festival coinciding with the opening weekend of ‘Mad March’ – including the 20th anniversary of the Adelaide 500; the Adelaide Fringe and the opening weekend of the Adelaide Festival – the event continued to draw strong crowds, recording year-on-year growth in attendance.
The 2018 event also ranked as the largest in the event’s history in terms of exhibitor numbers. More than 180 producers from across 17 South Australian regions participated in this year’s festival, with exhibitor spots selling out well in advance. Representing the State’s vibrant food, wine, beer and spirits industries, exhibitors travelled from as far afield as the Clare Valley, the Riverland and Kangaroo Island, along with the Coonawarra and Mount Benson in the state’s South-East.
“Strong attendance at this year’s Cellar Door Fest, even with a busy events schedule in the City, is evidence of Cellar Door Fest’s strong and enduring consumer appeal, and how it can not only sit alongside a busy events calendar in the City, but complement the diverse range of events taking place in the Adelaide CBD at the same time,” comments Alex Bradford, Exhibition and Event Development Manager at the Adelaide Convention Centre, who oversees the event. “We had many people share with us that they were attending the ‘Fest’ before going on catch a Fringe show on Saturday, or the Adelaide 500 concert on Sunday. With so many visitors in town, it’s a perfect time to also showcase our State’s great produce, which is what Cellar Door Fest is all about.”
Among wine enthusiasts, the Emerging Winemakers zone and the ‘Women in Wine’ master classes were particularly well-received by visitors. Presented as its own dedicated area within the festival, the Emerging Winemaker’s Zone featured 20 wineries that have only been involved in the industry for three years or less, providing positive exposure for the winemakers, along with opportunity for guests to discover the state’s latest winemaker talent. The ‘Women in Wine’ master classes, held in the Great Wine Capitals Discovery Space and featuring some of South Australia’s most influential women in wine, also proved popular with visitors, with all sessions booking out well in advance.
For wine exhibitors, this year’s Fest also provided international exposure for their respective brands, with the Adelaide Convention Centre welcoming wine industry delegates from both Texas, USA and China / Malaysia to the weekend’s event. This not only provided opportunity to reinforce Adelaide’s exclusive membership in the Great Wine Capitals of the World, but fostered a knowledge exchange and provided a platform to discuss international trade opportunities.
Beyond the festival’s strong focus on wine, other new additions to this year’s program that were well-received by visitors included the all-new DIY workshops; the Tomich Wines Long Table Sunday Brunch; and Food, Booze + Dancing Shoes – the festival’s official Friday Night after party – which continued the fun vibe on the opening night.
Bradford adds, “From record Friday night attendance through to a terrific response to the new festival features, this year’s Cellar Door Fest had a fantastic atmosphere from start to finish. We extend our sincere thanks to all our exhibitors, sponsors, ambassadors and guests who helped make the weekend one to remember.”
While wine lovers will need to wait until March 2019 for the next Cellar Door Fest, the Adelaide Convention Centre is delighted to announce that it is teaming up with Hot 100 Wines, created by Opinion Media, to host an exclusive winter wine event, 29 – 30 June. Further detail on this all-new wine festival will be announced shortly.
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