Posted 1 May, 2025

Adelaide Convention Centre is pleased to welcome Australia’s largest and most prestigious tourism conference, the Australian Tourism Exchange back to Adelaide in May 2026.

The annual conference, which is Tourism Australia’s largest trade event, will draw approximately 2,500 leading tourism industry members from across Australia and from over 30 countries to Adelaide.

“We’re excited to welcome the Australian Tourism Exchange back to Adelaide Convention Centre in May 2026.” comments Sarah Goldfinch, General Manager.

“Adelaide is a city made for events, with a year-round festive spirit, and we can’t wait to welcome delegates from across Australia, and around the world, to South Australia and the Centre to experience our warm welcome, world-class hospitality and simple pleasures.”

Key tourism industry decision makers will be hosted in Adelaide from Sunday 10 May to Thursday 14 May 2026, to discover firsthand why South Australia is both a leading tourism and business event destination of choice.

South Australia’s Minister for Tourism, Zoe Bettison, says: “We’re incredibly proud to welcome hundreds of international buyers and sellers at the industry’s premier trade event in Adelaide in 2026.”

“The Australian Tourism Exchange offers a powerful platform to showcase South Australia’s unique offerings to the most influential national and international tourism stakeholders, inspiring them to promote our wonderful destination in their markets,” Minister Bettison said.

South Australia last held Australian Tourism Exchange in 2018, providing an opportunity to showcase the rapid development of tourism offerings over the past eight years – including luxury hotel investment and industry-leading experiences.

The 46th edition of the event will bring together Australian tourism businesses with global distribution partners to conduct scheduled appointments and participate in key networking events.

The announcement was made on the final day of the Australian Tourism Exchange 2025 in Brisbane, which had a targeted attendance of around 1,500 Australian seller delegates and 700 buyer delegates from around the world.

To learn more about the Australian Tourism Exchange, visit tourism.australia.com