Direct flights between China and Adelaide are set to commence by the end of the year, opening up opportunities for the Adelaide Convention Centre to host new conferences and incentive trips originating from Asia.

The announcement that China Southern, the world’s sixth largest airline, will soon service Adelaide further increases the city’s accessibility for international delegates and a growing audience of professional conference organisers from China.

The airline will run flights to China three times a week between Guangzhou and Adelaide.

The addition of China Southern Airlines in December increases to three the number of new international routes that have begun flying out of Adelaide in the past five years.

Current international carriers servicing Adelaide include Cathay Pacific (via Hong Kong), Qatar Airways (via Doha), Emirates (via Dubai) and Singapore Airlines (via Singapore).  With the addition of China Southern, Adelaide will have one-stop connections to 300 destinations around the globe.

Adelaide Convention Centre Chief Executive Alec Gilbert said the new flights could help open up a new conference market for the Centre.

“Increasingly the accessibility of Adelaide from all parts of the world will further enhance our reputation as a leading Australian international conference destination,” said Mr Gilbert.

“Bringing conference delegates to Adelaide will often lead to them exploring South Australia as a tourist during their stay.

“They will often get their first taste of South Australia and local food, wine and hospitality while visiting the Centre.

“It whets their appetite for exploring the State, particularly to our world renowned wine regions