The three-day Cellar Door Fest (CDF), held annually at the Adelaide Convention Centre in late summer, welcomed more than 10,000 patrons in 2017, a record in ticket sales for the event. Now in its seventh year, CDF has become the largest consumer wine event of its kind in the nation, attracting 180 wineries, food producers and other exhibitors from 16 different regions. It is also one of the biggest single events on the program of the world-famous Adelaide Fringe Festival, the second largest behind Edinburgh’s.
The festival was originally developed by the Adelaide Convention Centre to fulfil an industry gap for a truly state-wide, multi-regional public showcase. It provides a marketing opportunity for promoting the State’s exceptional food producers, and internationally-recognised South Australian wine brand. This year, Primary Industries and Regions South Australia (PIRSA) partnered with CDF as a major sponsor, using the opportunity to promote Adelaide’s membership in the Great Wine Capitals Global Network.
As a testament to the Adelaide Convention Centre’s capabilities, this year’s festival, held from February 24 – 26, consumed 8,653m2 of the Centre’s main hall space. Notable features in 2017 included Master Classes hosted by prominent identities from SA wine and food industries; the Flavours of the Fest demo stage where producers sampled, spruiked and demonstrated their latest products; Meet the Maker sessions where producers get up close and personal with conversations, tastings and insights into their products; and introduced a brand new feature, The Distillery, housing some of SA’s finest distillers and spirit producers.
“We’ve come a long way from the early conceptualisation of the event some nine years ago.” Said Adelaide Convention Centre’s Chief Executive, Alec Gilbert, of the success of the 2017 event. “Now, after the seventh CDF, we can feel proud of what has been achieved. The most awarded food and wine event in South Australia, if not the country, it is now a fixture on the events calendar.”