LEGO® fans of all ages flocked to the Adelaide Convention Centre for Brick-a-laide over Easter (April 14 and 15) with nearly 15,000 visitors passing through its doors to view the event’s record 100 individual displays from around 134 exhibitors.
Now in its third year, Brick-a-laide has attracted more than 65,000 overseas, interstate and local visitors to see the fan built LEGO® exhibits.
This year, visitors entered Brick-a-laide through an illuminated rainbow tunnel to be transported into a world of replica miniature towns, underwater cities and sporting arenas through to life size installations of vintage cars and fully automated pinball machines, railways and space rockets.
LEGO® workshops were introduced for the first time this year with each of the ten workshops fully attended including workshops by one of the world’s leading LEGO® stop motion filmmakers.
Brick-a-laide also became the State’s first public family event to offer separate sensory sessions to enable children overwhelmed by loud noises, busy environments and bright lights to attend the event. The four sensory sessions were all well attended.
Adelaide Convention Centre Chief Executive Alec Gilbert said Brick-a-laide was established three years ago to accompany the Cellar Door Fest to fill traditional gaps in the conferencing calendar.
“Both events have continued to grow and they play a key role in engaging South Australians in the operations of the Centre by giving them new reasons to visit us,” said Mr Gilbert.
“Like Cellar Door Fest, Brick-a-laide offers something different every year and evolves with new ideas and innovations.”
Central to Brick-a-laide’s success has been selling tickets in session times at affordable prices. The staggered entry ensures visitors have plenty of time and space to enjoy the exhibits before heading to the LEGO® retail and play area.
Planning is already underway for next year’s Brick-a-laide, which will be held on March 30 – 31, 2018.