Adelaide Venue Management, operators of the award winning Adelaide Convention Centre, have announced they will be investing up to $9.7m to build upon the Centre’s competitive advantage, including construction of an outdoor canopy and cafe court to be known as Home Ground.

Fully funded from Adelaide Venue Management operating profits, Home Ground will consist of five leading South Australian food and beverage retail offerings featuring outdoor, undercover and indoor affordable family dining on Adelaide’s Riverbank Promenade. Other enhancements will include initiatives to allow activation of the outdoor grassed event space in front of Centre and installation of additional operable walls within the Centre to maximise operational modes for the staging of conferences and exhibitions.

The Adelaide Convention Centre’s East Building is scheduled to open 30 August 2017, with Home Ground and outdoor event initiatives to commence from November 2017.

Adelaide Venue Management Chief Executive Officer Anthony Kirchner said the Adelaide Convention Centre is performing above all expectations in terms of delivering returns to the South Australian visitor economy by way of attraction of major international and national conferences, and that’s given us the confidence to invest operating profits to further grow the business.

“We’re now securing some of the biggest conferences and exhibitions, and increasing the flexibility of the Centre’s operational capabilities and activation of the Riverbank will further strengthen our competitive advantage as a destination for business tourism.”

“For us, being able to activate the Riverbank Promenade is really important, not only for visitors but for locals also – Home Ground and making good use of the outdoor spaces along the Riverbank will assist to do that.”

Adelaide Venue Management manages and operates the Adelaide Convention Centre, Adelaide Entertainment Centre and Coopers Stadium.

For more information please contact Adelaide Venue Management Chief Executive Officer Anthony Kirchner on 8210 6650 or Anthony.Kirchner@avmc.com.au.