Our Convention and Exhibition Sales team were recently in market to share news on the ACC’s redevelopment, along with Adelaide’s continuing transformation. Stopping in Sydney, Melbourne, Canberra and Brisbane, where they were joined by our friends from Adelaide Expo Hire, the response to the newly expanded Centre and Adelaide as a destination for business events was greeted with great enthusiasm.

For those who haven’t visited the South Australian capital recently, Adelaide is a city in transformation. Its changing landscape, including rejuvenated Riverbank Precinct, a series of new growth industries and pipeline of additional hotels and development, has injected a fresh energy into the city and seen it emerge as a leading destination for business events.

At the core of Adelaide’s transformation is the Riverbank Precinct, which is in the midst of a $5 billion rejuvenation. A hive of activity, the Riverbank is where the city’s cultural, sporting, education, medical, conference and entertainment zones merge, making it Australia’s best connected business events district.

At the West End of the Riverbank (and right on the Convention Centre’s doorstep) lies BioMed City, the largest health and life sciences precinct in the Southern Hemisphere. Home to the South Australian Health and Medical Research Institute (SAHMRI), BioMed City also encompasses the new Royal Adelaide Hospital which opened this past September. The precinct also incorporates the University of Adelaide Health & Medical Sciences Building (opened 2017) and the UniSA Health Innovation Building (opening 2018), with SAHMRI 2, including the only Proton Therapy unit in the Southern Hemisphere, due to join in 2020.

The South Australian capital’s transformation does not stop there – it has also incorporated a number of entertainment and cultural developments. Adelaide Oval and the pedestrian footbridge were completed in 2014 at an investment of $535 million, while the Festival Centre, home to the city’s lively arts scene, is in the midst of a $90 million redevelopment, scheduled for completion at the end of this year. Among other highlights, Adelaide’s SKYCITY Casino recently received a green light for a $330 million expansion, including construction of the city’s first six-star hotel, scheduled to open in 2020.  Then there is the $610 million Festival Plaza redevelopment, incorporating public spaces, an office tower, retail and revitalised arts, culture and leisure spaces, also due for completion in 2020.

It would be remiss not to mention the Adelaide Convention Centre, which recently emerged following a $397M redevelopment, making it a centre transformed set at the heart of a city in transformation.

Image: The Adelaide Convention Centre team in Brisbane, joined by Vanessa Diercks and Michael Siebert from Adelaide Expo Hire.